We use Facebook Pixel on our website. Facebook Pixel is a service of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). We use Facebook Pixel to be able to display targeted advertising on Facebook. The audience is determined based on a user's interest in our online offering and by the interest of users in certain topics and products which we have communicated to Facebook to determine an audience ("Custom Audiences"). When a user clicks on an ad placed by us on Facebook, Facebook Pixel adds an extension to the URL of our linked page. We write this URL parameter into the user's browser using a cookie. The cookie set by us can then be read by Facebook Pixel and allows the data to be forwarded to Facebook to determine a target audience for our Facebook ads. With the help of the Facebook pixel we can also evaluate the effectiveness of Facebook ads for statistical and market research purposes. We can thus track whether users were redirected to our website after clicking on a Facebook ad ("conversion"). The user data collected is anonymous for us and does not allow us to draw any conclusions about a user's identity. However, a direct connection to the Facebook servers is established. This enables Facebook to process and store your data so that it is possible to draw conclusions about your personal Facebook user profile. Data processing by Facebook is carried out in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/).
The data processing associated with the use of the Facebook Pixel is only carried out with your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by removing the checkmark for Facebook Pixel here.
14. Social media
We maintain publicly available profiles on social networks. The individual social networks we use can be found below.
Social networks such as Facebook etc. can generally analyze your user behavior extensively when you visit their website or a website with integrated social media content (such as Like buttons or banner ads). By visiting our social media presences, numerous data protection-relevant processing operations are triggered. Specifically:
If you are logged in to your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, however, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, data is collected, for example, via cookies which are stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way you can be shown interest-based advertising within and outside of the particular social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.
Our social media presences are designed to provide an informative presence on the internet. This is a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. In necessary cases, the legal basis is also Art. 6 (1) (a) GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (for example, consent within the meaning of Article 6 (1) (a) GDPR).
Data controller and assertion of rights
If you visit any of our social media sites, together with the social media platform operator we are jointly responsible for the data processing operations triggered during this visit. As a matter of principle, you can assert your rights (access, rectification, erasure, restriction of processing, data portability and complaint) both to us and to the operator of the respective social media portal.
Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.
Duration of storage
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose of storage no longer exists, you ask us to delete it, you withdraw your consent to the storage or the purpose for the data storage no longer exists. Saved cookies remain on your device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.
Social networks in detail
Functions of the service Instagram are integrated on our pages. These functions are provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. At present, it must be assumed that a direct connection to the services of the provider will be established and at least the IP address and device-related information will be collected and used. It is also possible that attempts are made to save cookies on the computer used.
You can object to the data collection and storage at any time with effect for the future. To object to data collection and storage of your visitor data for the future you can get an opt-out cookie from AddThis at the following link. This ensures that in future no visitor data from your browser will be collected and stored by AddThis: http://www.addthis.com/privacy/opt-out.
15. Other functions and content
If we use additional functions and content (e.g. map or font services) on our website, by means of which we or the provider of the services process personal data from you, we will inform you about this here.
We use chat software from Userlike UG (limited liability), Probsteigasse 44-46, 50670 Cologne, Germany. You can use the chat like a contact form to chat with our staff almost in real time. When the chat launches, the following personal data may be collected:
Amazon CloudFront (CDN)
Our website uses a service provided by Amazon Web Services, Inc., 410 Terry Avenue North, WA 98109 Seattle, United States of America (hereinafter: Amazon CloudFront (CDN)). We use this data to ensure the full functionality of our website. The service enables shorter and more stable loading times of data and information even with higher access rates. In this connection your browser may transmit personal data to Amazon CloudFront (CDN). The legal basis for the data processing is Art. 6 (1) (a) GDPR.
Our pages use functions of Cloudflare. The operating company of Cloudflare is Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, U.S.A. Cloudflare offers a so-called worldwide distributed Content Delivery Network with DNS. Technically, the transfer of information between your browser and our web pages is routed through the Cloudflare network. Cloudflare is thus able to analyze the traffic between users and our websites, for example, to detect and ward off attacks on our services. In addition, Cloudflare may store cookies on your computer for optimization and analysis. This serves to safeguard our legitimate interests in the optimal marketing of our offer, which prevail in the context of a balancing of interests pursuant to Art. 6) (f) GDPR.
Our website uses a service provided by MyFonts Inc., 500 Unicorn Park Drive, Woburn, MA 01801, U.S.A. ("MyFonts"). The legal basis for the data processing is Art. 6 (1) (a) GDPR. MyFonts provides licensed fonts that can be embedded on our website. Due to the MyFonts licensing terms, for the purpose of license monitoring and billing, page view tracking is carried out using so-called tracking pixels/web beacons that count the number of visits to our website for statistical purposes and transmit them to MyFonts. During this process, MyFonts collects anonymized data.
LinkedIn Analytics and LinkedIn Ads
16. Recipients and data transfer
We have bundled certain data processing operations within our company. These can be used centrally by individual areas of our company, e.g. for processing inquiries. External contractors and service providers (e.g. logistics companies or IT service providers) may also be used to ensure our responsibilities are met and to fulfill contracts. In addition, data may go to recipients to whom we are obligated or entitled to disclose data due to contractual or legal obligations or due to your consent.
17. Data transfer to third countries
Data is only transferred to third countries (countries outside the EU and the European Economic Area EEA) if this is necessary for the execution of a contract/order/business relationship, including the initiation thereof, or if it is permissible due to our legitimate interest or your consent, and only in compliance with the data protection requirements stipulated for this purpose.
Note on data transfer to the U.S.A.
Our website includes services provided by companies based in the U.S.A. In connection with the use of these services, personal data may be transmitted to U.S. servers of the respective service providers. Please note that the U.S.A. is not a secure third country in the sense of EU data protection law. U.S. companies are obliged to hand over personal data to security agencies without you as the data subject being able to take sufficient legal action against this. It can therefore not be completely ruled out that U.S. agencies (e.g. intelligence services) process, analyze and permanently store your data located on U.S. servers for surveillance purposes. We have no influence on these processing activities.
18. Deletion of your data
We process your personal data only for as long as this is necessary to fulfill the respective purpose or until there is no longer a legal basis for processing (e.g. revocation of consent to data processing). In doing so, we observe the existing statutory retention and storage periods.
19. Your rights
You have the right:
For more information on your rights, please contact our Data Protection Officer.
20. Information for customers, suppliers and other third parties according to Art. 13 / Art. 14 GDPR
This information can be found in this PDF
Privacy notice for online meetings, conference calls and webinars via "Microsoft Teams" by Herrenknecht AG
This information can be found in this PDF